Getting Synced with Communication!

What can a smartphone do to your life? Other than the basic function of helping to speak to people and message them at any point of time, it also enables you to check your mails which cannot be ignored or kept for deletion in future. Such was this day when I had suddenly received an alert from IndiBlogger asking me whether I would want to be part of the Univercell Sync contest. Without giving much thought, I quickly went to the details of the contest section to check the location, date and time. Perfect! Close to my house in Indiranagar, Bangalore on a Sunday afternoon and an opportunity for me to be part of an IndiBlogger meet for the first time since my registration.

But what was the thing that I had to do? The excitement was killing me inside till the time I stepped inside the store. This was the same Univercell Sync store from where I had bought my phone. My smartphone. I was already kind of a loyalist since the time I had decided to buy my phone from the store. Having been to different stores at different locations, interacting with the staff to understand the phone’s features and whether the phone they show me is what I wanted, I was exhausted and tired. That time, I didn’t want to go to any more store where I have to choose from the display or tell them my requirements and they will show me phones that is within the budget. I wanted to a good customer satisfaction experience where I do not have to wait for the staff member to stop juggling between customers and show me phones in between.

Univercell Sync had given me the exact experience that I had wished for. And this time, when I had stepped in to their store, I relived my earlier experience. Although I did not have any intentions of buying products, the motto was to understand the strategies behind their brand success. Univercell Sync has a unique store layout. While the store might just sound like any other mobile retail store, the fact is that, it isn’t. When you step inside the store, there is much more that than just the latest versions of the mobiles kept on display and a staff members assisting the customers and answering to their queries.

The best part of the store is that there are dedicated sections for each type of gadgets that you would look for. There’s a music section that has a checklist for the music lover printed on the wall. The checklist includes all your queries about storage, headphones, battery, music online, file format, music player UX and music apps—things that you require and things that the store offers. The next one was for the multi-tasker who looks for battery, has doubts regarding operating system, enterprise, screen, connectivity, multi-media and camera and this entire section addresses each of these problems. Move on to the next section: the photography and related accessories section named Point & Shoot. You get storage equipment, printing machines (including the portable ones), etc., information about apps such as Instagram being displayed on the screen, etc. The next section called the Work & Play zone is all about gadgets that are meant for people who prefer using a single gadget and do every work on it only. The store has exclusive gadgets that takes care of such problems.

The Sync Squad, as they call themselves, is a tech-support team and is there to help each and every customer to get the new phone working and syncing the devices. Beginning with providing assistance on making the phone work to going to your house to provide a demo or pick up and drop your phone in case of any damage, the Sync Squad manages everything. They help you identify the best gadget that will suit the customer’s choice and requirements and make the best decision when it comes to investing money on electronic items that are meant for delivering the best results.

The store, undoubtedly, has its charm. Be it about documentation process after your purchase, suggesting the best devices or simply answering to your questions so that you are convinced, Univercell Sync is, for me, the store to recommend and visit as many as possible for buying my gadgets. I appreciate their effort of setting up a store that is primarily consumer-centric, has a well-trained and qualified staff, offers value added services to ensure that the consumer does not stay confused anymore, apart from the latest gadgets and phones.